DAB 1α 

The French Tease:
Sensual Product Porn Without the Full frontal

Ⓒ 2023 Auslander, Inc.

Simon, the CEO of DAB approached us with a desire to show the creation of the company's first production Motorcycle.

We were tasked with creating the ultimate product porn. The twist? We couldn’t show the motorcycle itself. Instead, we crafted a visual striptease that flirts with your imagination, hinting at the seductive lines of his creation without ever going all the way. It’s a provocative dance that leaves you begging for more, just like the perfect strip show.


Art Direction


Andre Taylforth


Simon's obsession with the colour white borders on fetish ...

Ⓒ 2023 Auslander, Inc.

Creating the teaser was quite the dance between Simon and me, as we worked to capture the essence of 1α's design on film. Simon’s fixation on simplicity and the color white bordered on a full-blown fetish, it’s precisely this obsession that gives DAB its uniquely minimalistic allure. Stripped to its core, his creation embodies a pure, unadulterated form devoid of distractions.


The climax,
with a happy ending

Ⓒ 2023 Auslander, Inc.

The project has been an exciting journey for DAB. Our teaser racked up hundreds of thousands of views and created a lot of buzz. We also created some accompanying product renderings and some short videos for social media to show off the bike (this time fully exposed).

Simon's vision and our teamwork showcased the 1α's sexy minimalism by stripping it down to the essentials and leaving everyone wanting more. With this successful launch, we've proved that sometimes, less is more.


Ⓒ 2023 Auslander, Inc.


Vienna, 1120

Phone: +43 677 628 507 46
Email: Andretaylforth@outlook.com

Selected Works

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